When Referrals Aren’t Enough
How to sell when the prospect shows up on Zoom and is wondering if they can trust you.
How to sell when the prospect shows up on Zoom and is wondering if they can trust you.
“Almost all my business comes from referrals, and I’m worried that isn’t sustainable.”
If you have had that thought, this conversation on August 25th is for you.
Referrals may have built your business, or a large part of your business. And they are often much easier to sell too, because they arrive with something incredibly valuable: trust.
Someone your prospect trusts has already told them that you are worth meeting. That makes the sales conversation feel easier and the decision happens faster.
But what happens when referrals are not arriving consistently enough to meet your revenue goals?
You may be attracting prospects through your content, networking, events, podcasts, or other marketing efforts. They seem interested, but they take longer to decide, require more follow-up, or disappear altogether.
That does not necessarily mean you have a sales problem.
But, if you are like many of the established experts we speak too, you might be using a process that works beautifully with referrals, but isn’t appropriate for those new prospects who show up on zoom without referral-level trust.
Bring A Recent Sales Example to Ask Amy Anything
This session relies on you to bring an example with you to the call. Maybe that will be a recent conversation with a prospect, a stalled sales conversation, a follow-up you are not sure how to handle,, or your questions about becoming less dependent on a referral-based pipeline.
Together, we will explore:
If you have had that thought, this conversation on August 25th is for you.
Referrals may have built your business, or a large part of your business. And they are often much easier to sell too, because they arrive with something incredibly valuable: trust.
Someone your prospect trusts has already told them that you are worth meeting. That makes the sales conversation feel easier and the decision happens faster.
But what happens when referrals are not arriving consistently enough to meet your revenue goals?
You may be attracting prospects through your content, networking, events, podcasts, or other marketing efforts. They seem interested, but they take longer to decide, require more follow-up, or disappear altogether.
That does not necessarily mean you have a sales problem.
But, if you are like many of the established experts we speak too, you might be using a process that works beautifully with referrals, but isn’t appropriate for those new prospects who show up on zoom without referral-level trust.
Bring A Recent Sales Example to Ask Amy Anything
This session relies on you to bring an example with you to the call. Maybe that will be a recent conversation with a prospect, a stalled sales conversation, a follow-up you are not sure how to handle,, or your questions about becoming less dependent on a referral-based pipeline.
Together, we will explore:
- Why referral, warm, and colder prospects behave differently
- Where trust may be missing from your current sales process
- Why an interested prospect may not be moving forward to work with you
This session is for established business owners who know how to close business when trust is already present, but they want a more dependable way to convert prospects who did not arrive through a trusted referral.
When Referrals Aren’t Enough
Date: August 25th
Time: 3pm-4pm ET
Location: Live on Zoom
Investment: Free
Leave knowing what might need to change in your sales conversations and follow-up when a prospect does not arrive already trusting you.
When Referrals Aren’t Enough
Date: August 25th
Time: 3pm-4pm ET
Location: Live on Zoom
Investment: Free
Leave knowing what might need to change in your sales conversations and follow-up when a prospect does not arrive already trusting you.
Referrals may always be an important part of your business, but they should not be the only way someone shows up on Zoom ready to say yes.