Find out why the right people are seeing your work, but still not moving toward a conversation.
You can have a strong reputation and still not have enough qualified prospects reaching out to book a call. The answer isn’t always more visibility.
Sometimes your work has evolved faster than the market’s understanding of it.
Maybe your expertise has deepened or your offers have shifted. You want different clients, different opportunities, or to be known for something more specific than what built your reputation in the first place.
But the market is still working with an older version of the story. So people know you and trust you. They just don’t always know what they should hire you for now.
That’s The Recognition Gap™: the distance between who you and your work have become and what the market currently recognizes, understands, and knows to choose you for.
In this 60-minute working session, we’ll look at:
- Why qualified prospects are seeing your work, but still not booking a call.
- What isn’t clear enough yet about what you do, who it’s for, or why they should hire you now.
- Whether you need to fix how you’re positioning the work, or make a bigger decision about what you actually want to sell and be known for next.
You’ll use The Recognition Gap™ Assessment during the session to look at what’s happening across your positioning, offers, demand, sales conversations, and next era of growth.
This workshop is for you if…
- People know and respect your work, but they don’t always know what to hire you for.
- Once you’re in the conversation, people tend to understand the value. The harder part is getting enough of the right people there in the first place.
- Your work has changed, but your positioning, offers, or message still sound more like the business you built than the business you’re becoming.
Join me for this 60-minute workshop and leave knowing what may be keeping qualified prospects from booking a call, and what to fix first.
Please select one of the two following dates.